Co-creation

Harness diverse perspectives to unlock breakthrough solutions for systemic change

Introduction

Co-creation is the practice of collaboratively designing solutions by surfacing diverse insights, testing ideas in an emergent way, and building toward shared outcomes. It draws on creative problem-solving, systems thinking, and leadership habits that value curiosity, experimentation, and connection.

When to use this practice

Co-creation is essential when:

  • Challenges are ambiguous or require systemic shifts;
  • Fresh ideas are needed, but silos or assumptions stifle progress;
  • Alignment across disciplines or stakeholders is critical;
  • Ownership and long-term engagement are as important as the solutions themselves.

The more complex and systemic the challenge, the more co-creation unlocks deeper insights and richer ideas.

How to develop this practice

Here are a few exercises that can help you to co-create more effectively. These can be used in any order and in any combination. Each approach merely helps to open up possibilities for different voices and ideas to be heard.

1. Amplify ideas by saying “Yes, and…”

At the heart of co-creation is the ability to build on ideas, rather than judge or dismiss them. The practice of “Yes, and…” keeps momentum flowing, encouraging possibilities to multiply.

  • Replace phrases like “Yes, but…” with responses that extend thinking, such as, “Yes, and what if we explored a modular approach?”
  • Use creative AI tools such as ChatGPT to simulate building on ideas. Feed early concepts into the tool and prompt it to expand on them with new angles. The unexpected suggestions can spark team breakthroughs.

2. Focus on quantity, then curate

Innovation thrives in abundance. Instead of searching for the “perfect idea,” generate as many as possible before refining.

  • Set a constraint for creative bursts, such as producing 20 ideas in 10 minutes. Use digital tools like Miro to collect and cluster thoughts rapidly.
  • Leverage AI tools like Notion AI or Ideanote to stretch the boundaries of your thinking. These tools can generate variations that fuel more divergent exploration.

3. Adopt multiple creative thinking lenses

Co-creation grows deeper when teams shift perspectives deliberately. Introduce lenses to broaden and diversify the exploration.

  • Aim high: What would the most ambitious, transformative version of the solution look like? Use foresight tools like Futures GPT to explore scenarios beyond current constraints.
  • Dig deep: Challenge assumptions that limit current ideas. Use prompts such as, “What if the opposite of this idea were true?” or ask AI tools like Claude AI to interrogate conventional approaches.
  • Think sideways: Analogies unlock creative pathways. Ask: “What if this challenge were a game? A forest? A festival?” Tools like ChatGPT excel at generating analogies that open lateral, unexpected directions.

4. Observe patterns and follow emergence

Co-creation doesn’t always unfold in a linear way. Insights emerge when teams stay curious and pay attention to patterns as they work.

  • Notice which ideas gather energy, which assumptions surface, and where the team naturally gravitates. Step back periodically to reflect: What themes or insights are emerging?
  • Use AI-powered data analysis tools like Akkio AI to identify patterns in conversations, feedback, or brainstorming outputs that might not be obvious.

5. Prioritize relationships over outcomes

Co-creation is not only about the “what” but also the “how.” Teams that trust each other are more likely to experiment, challenge assumptions, and share bold ideas.

  • Encourage psychological safety by modeling curiosity over judgment—responding to ideas with open-ended questions like, “What could this unlock if we took it further?”
  • Facilitate spaces for dialogue and meaning-making rather than debate. AI tools can serve as neutral collaborators in these discussions, offering suggestions without ego or hierarchy.

Benefits of this practice

When leaders embrace co-creation as a practice, teams experience:

  • More innovative solutions: Combining diverse insights creates possibilities that no individual perspective could unlock.
  • Stronger alignment and ownership: Collaborative processes foster shared purpose and commitment.
  • Systemic solutions: Co-creation reveals leverage points by exploring interconnections across challenges.
  • Faster cycles of learning: Moving away from fixed solutions toward emergent, adaptive approaches accelerates progress.

In co-creation, the act of “doing” becomes a shared effort—a process of building and learning together that transforms not just solutions, but the leaders and teams behind them.

How to take this further

To deepen the practice of co-creation and expand its impact, consider the following strategies:

  • Embed co-creation into organizational culture: Foster a mindset that values collaboration, curiosity, and experimentation at all levels of the organization. This involves training leaders and teams to embrace co-creation as a core way of working.
  • Leverage advanced tools and technologies: Integrate AI-powered tools to enhance creativity and efficiency. For instance:
    • Use AI for real-time data analysis to identify emerging patterns during brainstorming sessions.
    • Employ tools like ChatGPT or Claude AI to generate analogies, explore alternative perspectives, or simulate user scenarios.
    • Explore immersive technologies like virtual reality (VR) to create shared spaces for ideation and prototyping.
  • Build long-term partnerships: Establish networks of collaborators, including customers, community members, industry experts, and academic researchers. These partnerships can provide fresh insights and sustain engagement over time.
  • Scale co-creation across ecosystems: Encourage cross-sector collaborations by connecting businesses, governments, nonprofits, and communities in shared problem-solving efforts. Share success stories and best practices through publications, conferences, or open-source platforms to inspire others and create ripple effects across industries.

By taking these steps, organizations can move beyond isolated co-creation projects to establish it as a transformative practice that drives systemic change and fosters innovation at scale.

This Leadership Practise is filed under:
Art
Design

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