Crafting

Unlock fresh ideas and build creative momentum through play and experimentation

Introduction

Crafting is the foundational stage of the creative process where raw ideas are born, shaped, and explored without judgment. It’s the space where you create something out of nothing, allowing curiosity to lead you. In writing, it might mean jotting down fragments of sentences or metaphors. In visual design, you could sketch rough forms. In music, you might hum random notes or riffs.

In The Creative Act: A Way of Being, Rick Rubin writes about the importance of letting go of control and allowing creativity to unfold naturally. Crafting is not about trying to force something brilliant to emerge; instead, it’s about trusting the process, letting ideas emerge through play and experimentation. By embracing the unpredictable, you allow room for magic to happen.

When to use this practice

Use the Crafting practice when you need to:  

  • Generate ideas: When you’re staring at a blank page or canvas and don’t know where to start, crafting helps you break the inertia by just “making” something without a plan.
  • Build creative momentum: Creativity is like a muscle; the more you train it, the stronger it becomes. Crafting is your workout—it’s about building a regular connection with the creative flow.
  • Explore possibilities: Crafting allows you to be completely receptive, trying different angles and approaches without worrying if they’ll work.
  • Co-create: If you wish to engage others in the creation process, or you want to express yourself just for the purpose of triggering a response, crafting is the most effective way to kickstart this process.

How to develop this practice

1. Start with a simple action

Lower the stakes in the early stages—begin with something small. Scribble a few lines of dialogue, sketch a random form or drag and drop an image from the internet into a blog post. Don’t expect brilliance here; the most important thing is just to start moving.

2. Let go of the outcome

Crafting is about embracing a “beginner’s mindset.”  Don’t evaluate your work in this stage; focus only on exploring. Approach your work with curiosity and no preconceived notions of success or failure.

🔗 Check out the Beginner's Mind practice in the Explorer craft.

3. Follow your fascination

Trust your instincts and chase the ideas that feel the most alive in the moment. If a phrase or a shape feels interesting, follow it. It doesn’t need to make sense right away.

🔗 Try the Follow Your Fascination practice in the Explorer craft.

4. Create regularly

The creative process requires discipline and regularity. It doesn’t need to be a rigid practice, but treat it as a means of connecting to the creative source more frequently. Make crafting a regular part of your routine, even for just 5 minutes a day.

Benefits of this practice  

Incorporate the Crafting practice into your creative or professional routine to:  

  • Foster innovation: Art is not a fixed thing—it’s a living, breathing expression of the moment. Use crafting as a way to continuously evolve your ideas. The more you experiment and play, the more surprising and innovative your work becomes.
  • Cultivate resilience: Crafting is about embracing uncertainty. In these early stages, nothing is polished or complete, and that’s where growth happens. This willingness to “not know” fosters resilience not just in art, but in leadership as well.
  • Develop problem-solving and co-creation skills: Crafting encourages divergent thinking. When you allow yourself to explore freely, you’re training your brain to approach challenges from new angles, which can enhance your problem-solving and co-creation abilities in other areas of life.

How to take this further 

To build on the Crafting practice:  

  • Work across mediums: Mixing different art forms can unlock new insights. If words are your tool, try sketching or experimenting with collages of images or photographs. This cross-pollination can fuel new ideas and broaden your creative horizons.
  • Share the process: Consider sharing the crafting process with your team or peers—host collective brainstorming or creative jam sessions where everyone can experiment freely.
  • Reflect on the experience: After a crafting session, pause to reflect on what emerged. What sparked joy or excitement? What surprised you? Use these reflections to shape your next creative steps, and always remain open to the unexpected.

In the end, crafting is about connecting with the energy that drives creativity. As Rick Rubin says, "The best art is made not through trying harder, but by being open to what comes." Be truly present in the process and allow your process to be playful and exploratory.

This Leadership Practise is filed under:
Design
Art

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