Steal, Copy, Remix

Borrow, adapt, and remix ideas to create something fresh and original

Introduction

The "Steal, Copy, Remix" creativity tool is a powerful approach to generating new ideas. It encourages you to draw inspiration from various sources, adapt them to your needs, and then creatively remix these elements to produce something fresh and original. This tool recognizes that creativity often involves reimagining and reconfiguring what already exists, allowing you to innovate without starting from scratch. By stealing ideas, copying techniques, and remixing elements, you can create novel solutions, designs, or concepts that are both inspired and unique.

When to use this tool

The Steal, Copy, Remix tool is particularly useful in the following situations:

  • Creative blocks: When you're struggling with a lack of ideas or inspiration, this tool can help you jump-start your creative process by providing a framework for generating new concepts.
  • Expressing your idea: If you need to create something new—whether it’s a product, a (marketing) campaign, a community offering, or a piece of art—this tool helps you to look at existing solutions and transform them into something original.
  • Creating content: Whether you're writing, designing, or developing content, this tool can help you infuse your work with fresh perspectives by remixing elements from different sources.
  • Applying an artist mindset: Approaching your initiative or solving your problem as if you are a creative artist will provide new perspectives and add layers of meaning.

How to use this tool

1. Steal

  • Explore existing ideas: Start by researching, gathering and sharing ideas, concepts, or designs that resonate with you. This could be from books, articles, artworks, products, or any other sources of inspiration.
  • Identify what works: Pay attention to what stands out and why. Is it the design, the message, the technique, the emotion it evokes? The key here is to identify elements that you can adapt to your context.
  • Collect (and share) inspiration: Create a shared repository of ideas, whether it's a physical scrapbook, a digital folder, or a Pinterest board. These stolen ideas will serve as the raw material for the next steps.

2. Copy

  • Recreate with purpose: Choose elements from your collection to replicate. This might involve copying a color scheme, layout, narrative style, or other specific features. The goal is to understand the mechanics behind these elements and how they work.
  • Modify slightly: As you copy, consider making small modifications that align with your vision or context. This might include changing the wording, altering the design, or adapting the concept to fit your audience.
  • Analyze and learn: Through copying, you gain insight into why certain elements work. This process helps you internalize techniques that you can apply more creatively in the remixing stage.

3. Remix

  • Combine elements: Take the elements you've stolen and copied, and start experimenting with different combinations. Mix and match ideas from various sources to see how they interact and complement each other.
  • Add your twist: Inject your own perspective or style into the remix. This could involve reimagining the context, adding new features, or infusing your unique voice into the final product.
  • Iterate and refine: Don’t settle for the first version. Remix your remix, iterating multiple times to refine and polish your creation until it feels fresh and original.

What outcomes to aim for

  • Solution or application idea: The outcome should be a creative solution or product that can be applied to your context, whether it's a design, a piece of content, or a problem-solving approach.
  • Originality: While the process begins with existing ideas, the goal is to produce something that feels new and innovative. The final product should stand apart from the sources that inspired it.
  • Learning and growth: Throughout the process, aim to deepen your understanding of creative techniques and enhance your ability to think critically and innovate.

How to take this further

  • Share and gather feedback: Present your creation to others, whether it's colleagues, friends, or your audience. Gather feedback to see how your remix resonates and where it might be further refined.
  • Document your process: Keep a record of your creative process, including the sources you stole from, how you copied, and the evolution of your remix. This documentation can serve as inspiration for future projects and help you refine your creative approach.
  • Explore new inspirations: Continuously seek out new sources of inspiration. The more diverse your pool of ideas, the richer your remixes will become.
  • Teach the method: Share the "Steal, Copy, Remix" tool with others, whether through workshops, articles, or informal mentoring. Teaching the method can reinforce your understanding and open up collaborative opportunities.

Resources and references

  • Books: Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
  • Tools: AI tools, moodboards or design tools: Pinterest, Canva, DALL-E, Mymind, Notion AI, Adobe
  • Courses: Creativity and entrepreneurship (EdX)
This Creation Tool is filed under:
Design
Business

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