Reframing

Unlock new possibilities by shifting your perspective to spark breakthrough ideas

1. Introduction

Reframing is an essential skill for leaders. The ability to look at a challenge and turn it on its head in order to imagine previously unimaginable solution spaces is the trademark of a leader that thrives in complexity and uncertainty. They know that all challenges are just a matter of perspective, and by shifting that perspective, you can open up new possibilities and opportunity spaces in a fun and inspiring way. This tool recognises that widely held ‘truths’ are often beliefs or assumptions. It is best applied in a group setting for maximum effect.

This tool has been inspired by Reframing: The Art of Thinking Differently by Karim Benammar.

2. When to use this tool

The Reframing tool is particularly useful in the following situations:

  • Getting unstuck: Expand your perspective and open up possibilities while working on a stubborn problem or challenge.
  • Exploring new possibilities: Open your mind to new ideas and potential solutions that may not have occurred to you or seemed possible before.
  • Pushing the envelope: Step outside of your comfort zone and explore new approaches to challenges that may previously have seemed too radical or out of reach.
  • Flexing your mind: Become more agile and flexible in your thinking. Only a fool never changes their mind.

3. How to use this tool

It is recommended to use post-it notes, a large whiteboard, or an online Miro/Mural board for this exercise.

Step 1: Select a Core Belief

  • Formulate a strongly held Core Beliefa sacred cow, an obstacle, a cliché. This belief can be about a particular challenge you are facing, about the people or teams within the organization, or about the organization itself.
  • Write this Core Belief down on a post-it note and place it in the center of your workspace (whiteboard, Miro board, etc).

Example: Let’s use IKEA as an example. Before IKEA revolutionized the furniture industry, the company likely had to overcome a limiting belief that its affordable, self-assembled furniture model wouldn't be viable in a market dominated by traditional craftsmanship and expensive materials.

e.g. Limiting Core Belief: No one will ever buy a piece of design furniture if it is not made by a professional craftsperson and is fully finished and functional.

Step 2: Identify Supporting Beliefs

  • Brainstorm as a group and come up with a list of reasons why people believe in the Core Belief you identified above.
  • Select the 4 most intriguing Supporting Beliefs. Write them on post-it notes and place them in 4 corners around the Core Belief.

e.g. IKEA supporting beliefs: 

  1. People lack the tools, skills and insight to build or assemble their own furniture.
  2. No one in their right mind would spend a Saturday building a closet or a table.
  3. Real design furniture can only be made from expensive materials.
  4. Having to build something yourself will reduce the perceived value of the final product.

Step 3: Flip your Supporting Beliefs

  • For each Supporting Belief, write down 4-5 statements that exemplify the opposite of that belief. Start with the grammatical opposite; then play with words to create wilder variations; and finally, make the ‘opposite’ statements really extreme!
  • Pick the best opposite for each Supporting Belief. Write each one on a post-it note and place it on top of the original Supporting Belief.

e.g. IKEA flipped supporting beliefs: 

Based on supporting belief #1 above (‘People lack the tools, skills and insight to build or assemble their own furniture.’) – here are some examples of flipped supporting beliefs that get more and more extreme:

  1. People have the tools, skills and insight to build or assemble their own furniture.
  2. People are great at assembling their own furniture.
  3. Anyone can assemble a piece of furniture without professional help.
  4. Everyone is a furniture maker!

The purpose of taking these flipped beliefs so far is to help you begin thinking outside the box. If you would truly believe that ‘Everyone is a furniture maker,’ imagine what possibilities might open up!

Step 4: Reframe your Core Belief

  • Imagine a world in which all 4 opposite beliefs are true. Ask yourself ‘what if…?’ Based on this, craft a reframed Core Belief that describes a world in which these opposite beliefs are true.
  • Write down this new Core Belief and put it somewhere visible.

e.g. IKEA’s new core belief: People will be excited to buy sustainable, affordable design furniture that they can assemble themselves because it will give them a sense of achievement and ownership.

Step 5: Explore solution spaces

  • Use your reframed Core Belief to start exploring new solutions spaces for your challenge. If this new statement were true, what possibilities now open up?
  • Design small experiments to test your new opportunity spaces.

4. What outcomes to aim for

  • Expose conventional wisdom that stands in the way of progress.
  • Exploit the inability of others to think differently; the contrarian thinker sees new directions where others are blinded by dominant yet unchallenged logic.
  • Train your thinking to look at problems in fresh, unexpected ways to open up new solution spaces for new ideas.

5. How to take this further

Reframing is not merely a tool, it is a skill. In order to train your brain to adopt a ‘reframing’ mindset and increase your ability to see new possibilities more easily, it’s important that you continue to practice flexing this mental muscle. Here are some suggestions for how you might continue this practice.

  • Reframe a challenge, again and again: In order to truly flex your mind, you must repeat this process over and over again. In doing so, you’ll become more agile and flexible in your thinking. They say only a fool never changes their mind. Practice becoming a leader who is willing to shift their opinions.
  • Be open to unlearning: As we grow up, we acquire and accept many ‘truths’ through our socialization and education. We often hold these truths unconsciouslythe same way a fish is unaware of the water it swims in. By systematically surfacing and challenging our own limiting beliefs, we develop a growth mindset and open up opportunity spaces for ourselves and others.
  • Be willing to accept multiple truths: Throughout our lives, we may learn to accept that there are no ‘truths’ but merely conventions. All the forms of knowledge that we tend to hold dear (social, psychological, economic, business) are based on our own filtered and biased perceptions and experiences. By opening ourselves up to the possibility that multiple things can be true at the same time, we become more able to suspend judgment and welcome contrarian views. This opens up possibilities to bridge across differences and collaborate more widely.

6. Resources and references

This tool has been inspired by Reframing: The Art of Thinking Differently by Karim Benammar.

  • Books: Word and Object by W.V.O Quine; The Structure of Scientific Revolutions by Thomas Kuhn
  • Tools: advanced Large Language Models such as GPT iO
  • Courses: Learning how to learn (Coursera)
This Creation Tool is filed under:
Philosophy
Science

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