Navigating the Unknown

Use rapid research to explore challenges and opportunities for innovative problem-solving

Introduction

Navigating the Unknown is a crucial initial phase in creative problem-solving and innovation processes. It involves rapidly exploring a topic to gather knowledge and insights, recognizing the players and the plays, the edges and boundaries, the gaps and hidden opportunities. Effective scanning employs a combination of zooming out and zooming in, allowing for cognitive and non-cognitive (i.e. intuitive) ways of knowing. This approach allows teams to quickly build a comprehensive understanding of the challenge at hand, setting the stage for more focused ideation and development.

When to use this tool

Use the Navigating the Unknown tool at the outset of any innovation project, strategic initiative, or when tackling complex business challenges.

It's particularly valuable when:

  • Seeking fresh perspectives on longstanding issues;
  • Developing novel products or services;
  • Addressing sustainability challenges.

How to use this tool

1. Conduct rapid research

Leverage AI-powered research tools to quickly gather and synthesize information from various sources. Platforms like Elicit or Perplexity AI can help you efficiently scan academic papers, news articles, and industry reports. With the right prompts, you can rapidly develop a broad and deep understanding of a topic without falling into the trap of superficial conclusions. Always apply human judgment, since the technology is still speculative.

Use these tools to:

  • Ask questions about topics that are new to you, probing and digging deeper; 
  • Generate summaries of key findings;
  • Identify emerging trends and patterns;
  • Discover unexpected connections between topics.

2. Create a factbase

Compile a comprehensive collection of relevant trends, data and insights. This factbase serves as a foundation for decision-making and idea generation. To build an effective factbase:

  • Use data visualization tools to identify patterns;
  • Organize information into easily digestible categories;
  • Regularly update and refine your factbase as new information emerges.

3. Map the field 

Analyze competitors and adjacent industries to identify best practices, potential threats, and opportunities for differentiation. When doing a landscape scan, you might try the following:

  • Conducting a SWOT analysis of key players;
  • Exploring non-traditional competitors who might disrupt your industry;
  • Identifying successful sustainability initiatives in other sectors.

4. Interview users and stakeholders

Engage directly with your target audience to gain firsthand insights into their needs, pain points, and aspirations. To conduct effective user interviews:

  • Prepare open-ended questions that encourage detailed responses;
  • Use empathy mapping to understand users' thoughts, feelings, and behaviors;
  • Look for unarticulated needs and desires.

5. Interview experts

Consult with subject matter experts to gain deep, specialized knowledge and challenge your assumptions. When interviewing experts:

  • Prepare thoroughly so you’re able to ask informed, thought-provoking questions;
  • Seek diverse perspectives from various fields;
  • Ask about future trends and potential disruptors in their area of expertise.

What outcomes to aim for

  • Deeper understanding of your challenge: Gain a more comprehensive understanding of the problem space with which you are working by conducting effective research and interviewing key players.
  • Broader perspectives: Open up to new possibilities that weren’t visible before.
  • Informed decision-making: Improve decision-making processes based on a thorough understanding of the landscape in which you are operating.
  • Inspiration: Stimulate new ideas and approaches by collecting data from a wide range of sources.

How to take this further

  • Develop a culture of curiosity within your team: Encourage team members to observe situations, conduct research, and ask questions with an open mind in order to unearth new possibilities.
  • Create a system for ongoing trend monitoring and insight sharing: Develop methods to track your research and keep current with changes in the market and landscape.
  • Experiment with different research methodologies and tools: Step out of your comfort zone and try out new research methods.
  • Regularly challenge your assumptions and mental models: Notice whether you are looking for data to confirm your assumptions or whether you are actually keeping an open mind about how you might address your challenge.
  • Slow down to speed up: Build in time to reflect on the information you have gathered. Allow the sensing process to slow you down so you can connect with non-cognitive forms of knowing.

Resources and references

Articles:

This Creation Tool is filed under:
Business
Design

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