Ecosystem Mapping

Uncover relationships, value exchanges and intervention points for strategic insight

1. Introduction

Ecosystem mapping is a tool that empowers teams to gain a holistic understanding of the complexities and intricacies of the environment they operate in. It recognizes that organizations are nested in networks of relationships with other organizations, and they operate within bigger systemic structures such as financial, physical, legal, political, legal and cultural contexts.

Ecosystems are dynamic and emergent. By mapping your ecosystem, you'll become aware of existing agents, interactions, and systemic structures while identifying how these external factors are reflected in internal aspirations or tensions. This exercise isn’t about merely categorizing stakeholders; it’s about cultivating a deep awareness of how each player contributes to a thriving, dynamic ecosystem, empowering you to develop precise interventions.

2. When to use this tool

Use Ecosystem Mapping when navigating complex ecosystems with diverse stakeholders and interests. This tool is particularly useful for:

  • Platform development: When developing or redesigning a platform, use this tool to map the interconnections between potential platform members.
  • Strategic relationship building: Discover alignment opportunities by examining potential value exchanges and motivations within the ecosystem.
  • Sustainability and impact initiatives: For organizations aiming to create sustainable value, this map reveals where interventions can drive mutual benefit.
  • Organizational design: When rethinking how your organization is structured, use Ecosystem Mapping to identify key roles, relationships, and value flows that impact internal and external systems. This tool helps you design an organization that is more adaptive and aligned with its wider ecosystem by making visible how teams, partners, and stakeholders interact and contribute to shared goals.

3. How to use this tool

In Ecosystem Mapping, you’ll clarify the interconnections, motivations, and exchanges in your ecosystem, identifying where meaningful interventions can drive positive change.

Step 1: Map the ecosystem

First, identify every relevant player in the ecosystem: organizations, individuals, communities, and collectives. Capture a broad picture of who they are, how they relate to each other, and where they interact. Once you’ve mapped out all potential players, group and label each role to understand what function they serve in the larger system.

Activity: Create a visual map of stakeholders, categorizing them by entity and role.

Questions to consider:

  • Who are the most active entities in this ecosystem?
  • What makes each role essential to the ecosystem, and where might roles overlap?
  • Where do these players typically connect, and how stable or dynamic are these connections?

Step 2: Observe relationships and motivational exchanges

With your entities in place, dig into their motivations and interactions. Map out the “give-and-take” across roles—who provides value, who receives it, and what motivates this exchange. Using this layer of insight, you can pinpoint which connections need to be nurtured, strengthened, or realigned.

Activity: Label each relationship with the types of value exchanged and assess the strength or vulnerability of these exchanges.

Questions to consider:

  • How do they interact with one another?
  • What specific resources or value flows between each role?
  • How does this contribute to the ecosystem’s health?
  • What motivates each player to participate? How sustainable is their engagement over time?
  • Where do you see gaps in value or connection that, if filled, would benefit the whole system?

Step 3: Identify key relationships

Select two core roles that form the foundation of the ecosystem’s flow. Use these as a focal point to better understand what drives the most impactful interactions within the system. These insights should guide the development of platform features that bolster these essential connections, services and channels.

Activity: Conduct interviews, surveys, or workshops to explore these roles’ motivations, then ideate services or functionalities that enhance the value exchanged.

Questions to consider:

  • Why do these roles rely on each other, and what needs are they meeting together?
  • What potential barriers or tensions exist in their relationship? How might the ecosystem resolve these?
  • What functionality could amplify this relationship and add resilience to the ecosystem?

4. What outcomes to aim for

  • Systemic stakeholder awareness: Develop a clear map revealing relationships, exchanges, and interdependencies to build a more profound understanding of the landscape in which you operate.
  • Strategic intervention points: Gather clear insights into where your organisation can create leverage and drive impact.

5. How to take this further

To deepen your system mapping practice, you could explore the following tools:

  • Wardley Mapping: A useful tool for visualizing ecosystem dependencies
  • Scenario Planning: A tool that helps you test potential shifts within your ecosystem and network
  • Platform Design: A tool to craft a resilient platform strategy

6. Resources and references

This Creation Tool is filed under:
Design

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