The Innovation Flow

Navigate the creative process, generate solutions and build prototypes

1. Introduction

The Innovation Flow tool is designed to help leaders navigate the creative process with focus, clarity, and intentionality. By integrating structure into experimentation, this tool supports leaders in uncovering leverage points, generating solutions, and building prototypes that have the potential to create meaningful, life-centered change.

The Innovation Flow is based on Design Thinking. The structure of this tool has been inspired by THNK School of Leadership.

2. When to use this tool

The Innovation Flow is ideal when leaders need to:

  • Address ambiguous or unarticulated challenges with fresh perspectives;
  • Identify systemic opportunities for positive change;
  • Develop ideas that are grounded in deep understanding and ready for real-world testing;
  • Move from conceptual thinking to tangible solutions.

Whether you are at the start of an innovation project or seeking to pivot an existing approach, the Innovation Flow brings structure to the iterative process of discovery and creation.

3. How to use this tool

The Innovation Flow unfolds in five clear steps, each designed to guide leaders from insight to action.

1. Develop a fresh perspective

Begin by gaining clarity on the situation you want to influence or change. Use tools such as Deep Observation and Reframing to challenge your assumptions and look at the challenge from new angles. Complement this with zooming-out techniques like the Futures Cone or Mapping the Ecosystem to understand the broader forces at play. A fresh perspective creates the foundation for responsible, meaningful innovation.

🔗 Check out the Deep Observation and Reframing tools in the Artist craft. Check out the Futures Cone tool in the Explorer craft. Check out the Ecosystem Mapping tool in the Gardener craft.

2. Select the right problem to solve

Focus on problems that matter most within the system—those that act as leverage points. A leverage point is an area where small, targeted interventions can drive larger, systemic shifts. Consider conducting an Iceberg analysis to explore the problem across multiple layers: the visible events, underlying patterns, and deeply-rooted structures. Prioritize problems that can deliver measurable, long-term impact.

3. Understand your user deeply

Shift your focus to the actors within the system, particularly those whose lives will be directly impacted. Develop a detailed understanding of their pains, fears, needs, and aspirations. Use Design Thinking tools such as Personas, Empathy Maps, or User Journeys to document insights. To accelerate this step, leverage AI tools like Expert AI or Synthetic Users to test assumptions and concepts early in the process.

4. Frame your challenge and generate ideas

Craft a ‘How Might We’ question to frame the opportunity and unlock creative thinking. Challenge yourself to shift perspectives across the Ten Types of Innovation framework to explore diverse avenues—from product and experience design to profit models. Combine multiple innovations to generate testable, integrated solutions.

🔗 Check out the Ten Types of Innovation tool in the Maker craft.

5. Develop and prioritize assumptions for experimentation

Turn ideas into action by building a clear pitch for your solution. Identify critical assumptions or risks that must be tested to validate your concept. Prioritize experiments that are quick, cost-effective, and capable of eliminating uncertainty early. By embracing small, purposeful failures, you create momentum for learning and iteration.

🔗 Check out the Experiment Design tool in the Maker craft.

4. What outcomes to aim for

The Innovation Flow tool, when applied effectively, offers the following outcomes:

  • Greater clarity: Develop a clear understanding of challenging and wide-reaching problems and opportunities.
  • Action plans: Design actionable, testable solutions that address systemic challenges.
  • Reduced risk: Surface and challenge assumptions early in the process, reducing risk and uncertainty down the line.
  • Alignment and cohesion: Create a shared understanding of the problem among stakeholders, and generate agreement about the emerging solutions.
  • A growth mindset: Accelerate the learning culture of your organization through experimentation, pivoting where necessary to strengthen outcomes.

Ultimately, the Innovation Flow supports leaders in creating solutions that are both responsible and impactful—solutions that meet the needs of people, businesses, and the broader systems they operate within.

5. Resources and references

  • The structure of this tool was based on the work of THNK School of Leadership. Check out their Innovation Flow Toolkit.
  • For deeper insights into the tools referenced in this article, explore the work of IDEO (Human-Centered Design), Strategyzer (Business Model Innovation), and Board of Innovation (Systemic Innovation). Each offers proven frameworks to help leaders navigate complexity, unlock creativity, and deliver sustainable results.
This Creation Tool is filed under:
Business

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