The Power of the Skateboard Mindset

How Spotify revolutionized agile product development

Image by Studio Superaarde with Midjourney

The perfection trap

Inside a Spotify development hub in Stockholm in 2014, Henrik Kniberg, an agile/lean coach, faced a growing challenge. His product teams were bogged down by complexity, attempting to build fully functional solutions before launching. Their goal was to create innovative features, but instead, they found themselves trapped in long development cycles with little real-world feedback.

At the time, Spotify’s engineering teams wanted to create the best possible product before unveiling it to users. Their mindset was: If we release something half-finished, it won’t be good enough. The result of this mindset, however, was that when teams finally launched their features, they often found that users didn’t even want them.

Start with a skateboard

The problem wasn’t lack of skill or creativity—it was the fear of releasing something too small, too simple, too “unfinished”. Teams were over-engineering solutions, investing massive time and effort into perfecting features that might not even work in the real world. By the time they launched something new, the market had already changed.

Henrik Kniberg knew there had to be a better way. Instead of trying to build the perfect car from day one, why not start with something small, useful, and functional? A skateboard.

  • Skateboard: A simple, usable version that gets the job done. (Spotify’s first music player—minimal, but functional.)  
  • Scooter: Adds key improvements based on early feedback. (A more refined interface, but still simple.)  
  • Bicycle: Introduces new features while maintaining usability. (Playlists, better discovery tools.)  
  • Motorcycle: More advanced, meeting user demands. (Improved AI recommendations, seamless integrations.)  
  • Car: The full-featured, polished product. (Spotify as we know it today.)  

Instead of waiting for the “perfect” product, teams could now test small, iterate fast, and learn quickly. Each phase provided real user feedback that shaped the next iteration of development.

Positive feedback loops

This shift in mindset changed everything. Teams no longer spent months perfecting ideas in isolation. Instead, they built usable, small-scale versions and released them to real users.

The results were immediate. Spotify’s team launched early versions of features in weeks instead of months. User feedback helped prioritize improvements, eliminating unnecessary work. And agile teams became faster, more adaptable, and more user-focused.

The key wasn’t just speed—it was the ability to learn and adjust continuously, rather than betting everything on a single big release. Users were more satisfied with the product, increasing retention. And internally, Spotify saw a company-wide cultural shift as other teams, such as marketing and HR, began applying the same iterative thinking.

Find your skateboard – key leadership lessons

Spotify’s shift to an iterative development approach offers key lessons for Makers across industries.

  • Start small, but make it work. Your first version should be usable, not just a prototype.  
  • Think in steps, not final products. Break complicated projects into manageable stages.  
  • Test fast, fail smart. The sooner you test, the better your final product will be.  
  • Narrative-complete over feature-complete. Ensure each version tells a cohesive story for users —even if it lacks every feature.

True innovation isn’t about waiting for the perfect moment—it’s about making, learning, and evolving as you go. What’s the “skateboard” version of your next big idea?

This Inspiration Story is filed under:
Business
Design

Get your innovation score

In just 2 minutes, answer 16 questions and unlock a roadmap that clarifies your innovation approach, strengthens execution, and aligns your team.

Explore other relevant Stories

Listening for the ‘No’
How deep democracy transformed workplace tensions into collective wisdom
Beyond the Horizon
How Amelia Earhart’s solo flight launched a movement
The Radiant Pioneer
How Marie Curie’s quest for knowledge changed the face of science
Crafting Brilliance
The Steve Jobs blueprint for innovation
Powers of Ten: Scaling Perspectives
How Charles and Ray Eames used design to reframe systems thinking
Living Systems Design Ahead of Its Time
The Erie Railroad Company’s groundbreaking organizational chart
Solving the Puzzle of Sustainable Enterprise
How Ray Anderson pieced together a revolutionary approach to business
Reimagining Architecture Through Nature
How Frank Lloyd Wright’s Fallingwater challenged the limits of form and function
When Poetry Takes Flight
How David Whyte reframed engineering culture through verse
The Transformation of a Plastic-Obsessed Industry
How Brianne West leveraged her customers to launch a global zero-waste beauty brand
The Monks and the Mandala
How an intentional act of destruction can allow new beauty and growth to flourish
The Zen of Collaboration
How Phil Jackson fostered trust and unity to build a basketball dynasty
Do Things That Don't Scale
How Airbnb went from failing startup to global disruptor
Check Your Ego at the Door
How Quincy Jones orchestrated a musical movement for change
A Defiant Vote for Nature
How Leonore Gewessler’s courageous stand shifted Europe’s environmental future
Peak Performance
How Patagonia redefined corporate responsibility and environmental stewardship
Navigating Turbulent Waters
Jacinda Ardern's legacy of inclusive and decisive leadership
The Collective Art of Unreasonable Hospitality
How Will Guidara transformed fine dining through radical collaboration
A Convener of Compassion and Dialogue
How the Dalai Lama bridged divides with wisdom and presence