Crafting an Ocean of Emotion

How Finding Nemo became Pixar's masterpiece of collective creativity

Image by Studio Superaarde with Midjourney

A rainy day and a spark of an idea

It was a rainy Sunday in August when Andrew Stanton, Pixar’s seasoned storyteller, found himself deep in thought. The sound of raindrops against the window had a calming effect, but his mind was racing. Stanton had been reflecting on his own experiences of parenthood, especially the overwhelming fears and joys that come with raising a child. As he stared out at the wet streets, the seed of an idea began to form—a story about an overprotective father and his journey to find his lost son. This would eventually become Finding Nemo, a film that would not only captivate audiences but also redefine animation storytelling.

From idea to story: The Pixar process

Stanton brought his nascent idea to Pixar’s Braintrust, a group of trusted colleagues who gather regularly to review and critique each other’s work. The Braintrust sessions are central to Pixar’s creative process, providing a safe space where ideas are tested, challenged, and enhanced. Stanton presented his concept of a clownfish named Marlin who loses his son, Nemo, to the treacherous ocean. The Braintrust saw potential but knew the story needed more depth, more emotion, and more connection with the audience.

Through the practice of plussing, where team members added to ideas with “Yes, and…”, the story began to evolve. What if Marlin’s journey wasn’t just about finding his son but about overcoming his own fears? What if the ocean, vast and unpredictable, became a character in itself? Each idea was built upon, refined, and remixed, turning the initial concept into a rich narrative that would resonate with audiences of all ages.

Crafting the emotional core

Pixar’s success with Finding Nemo can be attributed to several key practices:

  • Psychological Safety: The Braintrust sessions were a place where Stanton and his team could take risks without fear of failure. They knew that even if an idea didn’t work, it would lead to discussions that would eventually uncover something better. This environment of trust and safety was crucial for the film’s development.
  • The Hero’s Journey: Stanton applied the classic storytelling structure of the Hero’s Journey to Marlin’s adventure. Marlin’s call to adventure is thrust upon him when Nemo is captured, leading him through trials, allies, and enemies, ultimately resulting in his transformation as a father. This structure gave the story its depth, making it not just a physical journey but a deeply emotional one.
  • Collaboration and Crafting: Just as Marlin’s journey required perseverance, so did the crafting of Finding Nemo. Stanton and his team practiced daily creation, continuously refining the story. They worked on multiple aspects in parallel—storyline, character development, and animation—shifting focus when needed, and always returning to the core idea. The story wasn’t built in a day; it was crafted through consistent effort and collaboration.

A story that resonates

Finding Nemo went on to become one of Pixar’s most beloved films, earning accolades for its storytelling, emotional depth, and stunning animation. It grossed over $940 million worldwide and won an Academy Award for Best Animated Feature. More importantly, it touched the hearts of millions, reminding them of the universal themes of love, loss, and the courage to face the unknown.

The film’s success is a testament to Pixar’s collective creativity, where original ideas are nurtured through collaboration, refined through practices like plussing and the Braintrust, and brought to life through dedicated craftsmanship.

Tides of inspiration – key leadership lessons

The story of Andrew Stanton and the creative process behind the making of Finding Nemo demonstrates the importance of safe-to-fail environments for innovation. Here are a few key tools that can support you to boost the creativity and confidence of your team:

  • Plussing: Use this practice to build on ideas collaboratively. Start with “Yes, and…” to keep the creative process constructive and open.
  • Psychological safety: Create environments where team members can take risks without fear of failure, fostering innovation and creativity.
  • Crafting: Engage in consistent, daily practice to refine and develop your ideas. Shift focus when needed, but always stay connected to your core vision.
  • Storytelling: Apply structures like the Hero’s Journey to give your stories depth and resonance, making them more impactful.

For more on Pixar’s creative process, check out Ed Catmull’s book Creativity, Inc., which offers deep insights into how the studio maintains its creative edge. You can also watch the documentary The Pixar Story for a behind-the-scenes look at the making of films like Finding Nemo.

This Inspiration Story is filed under:
Business
Design

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