We
power
creative
collaboration

We develop the creative potential of leaders and support them in making business more resilient and sustainable.

Is the world better off because your business is in it? Where are you on your path to becoming a Life-Centered Business?
How we can help
Strategic Narrative
You don't want to greenwash or overpromise, but you do want to tell an honest and powerful story that instills trust and mobilizes people. We help you get your strategy off the page and into hearts and minds so you start driving progress.
Impact Innovation
People are showing concern about your sustainability progress and want to make a contribution. But they need guidance and support to make an impact. We help you mobilize initiatives by clarifying vision, creating a safe space for development, and guiding leaders through the challenges they encounter while leading their projects.
Industry Coalitions
Amplifying your impact requires you to work beyond the boundaries of your organization, with suppliers, industry partners or other allies. We help you convene and facilitate conversations that deepen trust, leading to shared ambition, joint action and demonstrable progress.
How we are different
Transformation
Development
Growing a Force
For Change
Transformation doesn't happen in reports, it happens in executing real projects. We embed new ways of working inside your business, using the 8 Crafts of Creative Collaboration to spark action, build momentum, and scale impact from within.
What happens when we start
Innovation Initiatives
During our programs your leaders will drive tangible outcomes and measurable impact aligned with business objectives. They will take ownership of projects as if they did all the work themselves. Because they did.



Creative Potential
Through the execution of their initiatives, your leaders will learn The 8 Crafts of Creative Collaboration. They will acquire the stories, apply the tools and adopt the practices for sustained business transformation.



How we work
We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.
We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.
Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.

We invest time in understanding your needs and your people in order to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

We bring leaders together in programs and support them to develop themselves and their endeavours. Drawing from the 8 Crafts Field Guide, we offer tools to progress their initiatives and practices to grow their leadership.

Throughout the process, we grow the creative potential of your organization. We assist in integrating new behaviors and embedding new capabilities so your leaders can continue driving transformation long after we’ve left.
Who we are
We are a global collective of facilitators, coaches and business experts on a mission to make business more life-centered. Each of us has more than 20 years of experience driving change. We believe that leadership development and business transformation only work when they go hand in hand.
What clients say
"WITHIN facilitated a program in which we co-created our strategic narrative, whilst also building team cohesion and individual leadership. We ended up with a winning plan, backed by a strong team that is ready to execute."
“WITHIN boosted our competency to drive change at KLM. Their approach breaks from traditional consultancy by making learning experiential, palpable almost. The 8 Crafts will help us become the frontrunner airline we aspire to be. ”
"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program. We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”