Read more
Drag
Three hands in a soft environment

Leading complex change takes vision & ownership across boundaries. We deliver measurable progress through immediate action by building internal capability instead of consultant dependency.

Your guide to lasting change.
Where are you in building your capacity to navigate complexity?

Download the Guide
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Adyen
NRC
KLM
Pon
Vodafone
Carglass
Telstra
Royal Flora Holland
Services

How we can help

0
1

Strategy Offsites

"We need our team to reconnect and (re)imagine the future."

We will co-design and facilitate your next team offsite, leadership summit, or all hands meeting. We'll help your team imagine inspiring futures and align on goals. Teams leave with a concrete action plan, shared ownership, and the behaviors to execute together, not another deck.

Discuss your offsite
0
2

Leadership Journeys

"We need to get better at handling change and uncertainty."

Build internal capability to navigate change without depending on consultants. We design programs where leaders learn innovation and change by applying mindsets and tools to real challenges, creating behavior change that sticks.

Explore leadership development
0
3

Embedded Change

"We've hired consultants before. They deliver a report, then leave us stuck."

We don't deliver reports. We embed our team alongside yours to build the transformation from within. You get hands-on coaching, real-time experiments, and leaders who develop by driving actual projects. Results within 90 days, independence within 12 months.

Discuss embedded change

Where we work

Organizations
that actually
transform
Beyond
strategy
decks
Beyond
classroom
learning
Leaders who
navigate
complexity

make change

happen together

We serve ambitious leaders who are strategically reimagining their businesses and want to accelerate execution across teams and mandates. Our 8 Crafts approach turns initiatives into achievable, safe-to-try experiments. We work directly with your people to build the capability to lead change themselves. Change becomes a core competency, not a project or a special team.

Contact Patrick Leenheers
Outcomes

Turn potential into momentum

Change Initiatives

Impact
Speed
Ownership

During our programs, your leaders will drive tangible outcomes and measurable impact aligned with business objectives. They'll take ownership of projects as if they did all the work themselves. Because they did.

Creative Potential

Confidence
Courage
Collaboration

Through the execution of their initiatives, your leaders will master The 8 Crafts. They'll learn the stories, apply the tools and adopt the practices so they know how to sustain the change.

Approach

How we work

0
1
Immerse

We invest time understanding your needs and your people to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

0
2
Evolve

We bring leaders together in learning programs and support them to develop themselves and their projects. Drawing from The 8 Crafts method, we offer tools to progress their initiatives and practices to grow their leadership.

0
3
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new habits and embedding new capabilities so your leaders continue to drive transformation long after we’ve left.

Immerse

We invest time understanding your needs and your people to establish trust with key players. We work together to mobilize a set of initiatives and experiments, and we co-design a tailored development program for your team.

0
1
Evolve

We bring leaders together in learning programs and support them to develop themselves and their projects. Drawing from The 8 Crafts method, we offer tools to progress their initiatives and practices to grow their leadership.

0
2
Integrate

Throughout the process, we grow the creative potential of your organization. We assist in integrating new habits and embedding new capabilities so your leaders continue to drive transformation long after we’ve left.

0
3
About WITHIN

Who we are

We’re a global collective of facilitators, coaches, and business experts. We work with leaders who say ‘‘this has to change’’ and are ready to dive in. People who know that change is messy, complex, deeply human and, most of all, necessary. We stand with you. Not as experts who tell you how to work, but as partners working alongside your team.

Valentine Giraud
Psychology of Creativity
Ana Cardoso
Design of Learning Experiences
Ola Lugowska
Breathwork for responsive leadership
Sacha van Tongeren
Social Impact & Public Sector Innovation
Christina Williams
Bio Leadership & Storytelling
Grant Davidson
Regenerative Leadership
Franklin de Bekker
Co-founder WITHIN, Strategic Design and Change
Sacha Muller
Policy Advocacy, Strategy, Innovation
Patrick Leenheers
Co-founder WITHIN, Corporate Innovation and Change
Laura Taal
Corporate Sustainability
Robert Wolfe
Storytelling and Leadership Coaching
Huib Wurfbain
Angel Investment and Founder Coaching
Irene Rompa
Technology, Psychology, Facilitation
Charlie Downing
Purpose Driven Brands
Testimonials

What clients say

"The 8 Crafts helped us co-create strategy while strengthening leadership, ownership, and collective capacity to execute.”.

Donica Buisman
Founder / Director RAUM

“The 8 Crafts build real change capability by making learning experiential, practical, and embedded in leadership practice.”

Tom Verbugt
Vice-President of Strategy, KLM

"For four years they facilitated the yearly CEO summit of the World Port Climate Action Program.  We saw a noticeable increase in leaders' personal power, and in the ambition and impact of the initiatives in the program.”

Erik van der Schans
Dir. Environmental Management, Port of Rotterdam

"The 8 Crafts method offers inspiration, perspectives, and tools to drive innovation and change in diverse ways. It helps professionals discover their most natural, effective approach to solving challenges with impact and creativity."

Jordy Veth
Founder School for Mastery